Charlie Luxton Design
Architectural Practice, Oxfordshire
WEBSITE + BRANDING + MARKETING
Charlie Luxton, director of Charlie Luxton Design architectural practice, approached us to refresh the company identity and design a new website to present the practice and their innovative and elegant architecture.
Over the last few years the practice had completed several prestigious architectural projects and the team now wanted a new contemporary identity and a website where the buildings would take centre stage, as a testament to their skill and open approach to architectural design.
We planned and designed a bespoke website using simple, clean typography, adding an accent of personality in the logotype.
For the logotype we selected a font inspired by the French Renaissance as a base and reworked it, personalising it and highlight the distinctive angular serif, reminiscent of architectural details.
After experimenting with colours, we settled on a clean, cool grey to sit alongside crisp white.
Charlie is also a well known presenter on architecturally inspired TV programs and events such as Homes by The Sea, Building the Dream and Grand Designs Live.
The website capitalised on this work, including a page following Charlie and links to capitalise on the SEO generated by Charlie’s television appearances and social media.
We were also asked to produce a brochure they would place in a self-build home developer, Graven Hill based near Bicester where they were put forward to potential home owners as architects for their new house build. The brochure had to show that their innovative approach to architecture would create beautiful and affordable living spaces. We produced a simple, elegant tri-fold brochure using images of their projects with pull-quotes to highlight their unique details.
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